Book Review: Stories That Stick by Kindra Hall
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Book Review: Stories That Stick by Kindra Hall
Storytelling is one of the most powerful tools for connection, persuasion, and engagement, yet many of us don’t fully understand how to harness it. In Stories That Stick, Kindra Hall breaks down the essential elements of compelling storytelling and explains how different types of stories can be strategically used in business, branding, and everyday life.
Most people who know me know I love telling stories—or at least, what I thought were stories. But this book opened my eyes to the fact that storytelling isn’t just about sharing experiences; it’s about structuring them in a way that captivates an audience and drives action. Hall introduces four key types of stories:
The Value Story – Showcasing what makes a brand, product, or idea unique.
The Founder Story – Explaining the origins of a business or personal journey to build trust and connection.
The Purpose Story – Conveying deeper meaning and mission to inspire action.
The Customer Story – Demonstrating real-life impact through testimonials and experiences.
One of my biggest takeaways was how stories can be rearranged and repurposed depending on the situation. Even people who love statistics—who might usually be drawn to data—are more easily pulled in by a well-told story. That really stuck with me.
Hall doesn’t just explain why storytelling matters; she provides practical exercises and prompts to help readers identify and shape their own stories. One of her most impactful suggestions is to take stock of the stories we already have and consider how they might be useful in our endeavors. That advice has me thinking about how I can weave storytelling into my artwork, website, and blog. I’ve had some pretty interesting experiences—maybe more than most—and this book has made me see them as valuable assets rather than just moments in time.
Beyond its practical applications, Stories That Stick is an engaging read. Hall’s writing is accessible, and her real-world examples bring her insights to life. The opening story, Eight and Bob, immediately hooked me, proving her point about the irresistible nature of a well-told narrative.
Whether you’re an entrepreneur, artist, marketer, or simply someone who wants to communicate more effectively, this book is a must-read. It not only teaches the mechanics of storytelling but also inspires you to start telling stories that truly stick.
Click here to get your copy Stories that Stick by Kindra Hall
